Image via WikipediaWhat’s the most wonderful present you received last year? Or how about the five best gifts you’ve received over your entire lifetime?
If both questions draw a blank, you are not alone. Few of us remember past gifts because we haven’t often received material things with meaning beyond the event that inspired them. We know we got something from so-and-so for a birthday, anniversary, or holiday. But all those baubles and bottles of Scotch are quickly forgotten because they rarely connect with an inner self.
Think of all the dollars you have spent on family, friends, and business associates whether lovingly, impulsively, or dutifully and consider how little the money bought in terms of emotional impact, enhanced intimacy, or personalized pleasure. Resolve to do gift-giving differently by following six principles:
Use this foolproof technique for personalized purchasing. Imagine that you will have to explain to the person why you chose a particular gift, and, inevitably, you will tailor the present to fit the person. For instance: Here’s a scarf to match your eyes; no one looks better in this shade of blue. Or: You’re the most organized person I know; that’s why I picked this executive datebook. If the explanation you speak into your internal ear sounds flattering, write it on the gift card. Bonus: Your friend gets a gift plus the feeling of being noticed and appreciated.
Shop off the beaten path. You will find more inspiration and less commonplace items if you check out the local antique stores, old book and print dealers, museum gift shops, crafts fairs, and yard sales. Train yourself not just to react to something you like but to match interesting objects with friends’ tastes and needs.
